Project overview
This case study shows how a local service business can move beyond a basic gallery and build a page that explains the offer, shows the work, and gives visitors clear next steps. The design uses updated curbing and landscape photos, clean service copy, and calls to action placed throughout the page.
1focused case study
4+major workflow sections
100%demo-ready content
The problem this solves
Local service websites need to build trust quickly with real project photos.
Homeowners need to understand what the company does without reading dense copy.
The page needs to support local SEO, social previews, mobile visitors, and lead capture.
What was built
Photo-first layout using decorative curbing and landscape project images.
Clear service sections for curbing, landscape bed refreshes, project galleries, and estimate requests.
Mobile-friendly layout with calls to action placed throughout the page.
SEO structure for local service phrases and crawlable page content.
Why it matters
Makes the service easier to understand at a glance.
Gives the business a stronger visual presentation for social sharing and referrals.
Creates a practical landing page pattern that can grow into a full local SEO site.
Screenshot walkthrough
These screenshots keep the case study visual without letting one giant image take over the page. Each image is cropped consistently and spaced to feel like a professional portfolio page.
Build approach
Restructure the page around homeowner clarity and local service search intent.
Use real project photos to make the service feel trustworthy and specific.
Add repeated calls to action so quote requests are not buried at the bottom.
Create the case study and demo paths for the Arsenal Media portfolio.