Project overview
MFR Roofing Command Center was designed as a practical roofing CRM concept rather than a generic dashboard. The goal was to show how a roofing business could manage leads, customers, estimates, appointments, job tracking, hail response, and branded quote delivery without jumping between disconnected tools.
1focused case study
4+major workflow sections
100%demo-ready content
The problem this solves
Roofing contractors often track leads, measurements, photos, quotes, tasks, and follow-ups across too many places.
Storm response adds another layer because teams need to know where hail activity happened, who to contact, and which customers or neighborhoods deserve attention.
The estimate and quote experience needs to feel professional enough for the homeowner while still being fast for the office team.
What was built
Custom roofing CRM dashboard with sales and project visibility.
Granular estimate builder for roofing line items, measurements, add-ons, and quote-ready totals.
Quote designer workflow with Canva upload support for branded customer-facing proposals.
Hail Commander intelligence section for storm awareness and response planning.
Customer, appointment, task, announcement, report, and activity tracking using demo data.
Why it matters
Gives owners a clearer view of sales, jobs, and follow-up activity.
Turns estimating into a cleaner, repeatable workflow.
Makes the demo feel like a real operational app without connecting to production data.
Screenshot walkthrough
These screenshots keep the case study visual without letting one giant image take over the page. Each image is cropped consistently and spaced to feel like a professional portfolio page.
Build approach
Map the roofing sales and production workflow from first lead through job completion.
Build the working demo around dummy customers, jobs, estimates, and storm activity.
Create visual sections that make the estimator, Hail Commander, and quote designer easy to understand.
Package the demo into the Arsenal Media portfolio with case study copy, screenshots, and clear CTAs.